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• DEAD CELLS TRAILER GIF PC

There's novelty to a bespoke video made just to show the game from a different angle like in the delightful animated trailers for Dead Cells. I think this is a big reason for cinematic and animated trailers. Just like I've talked about how a game's messaging needs a good hook, if your trailer has a good hook then it's more likely to be shared.

DEAD CELLS TRAILER GIF PC

If you'll indulge me, I think the "hookiest" trailer I've made is the trailer for the Steam version of BattleBlock Theater which pokes fun at PC gamers' obsession with high end graphics.

Another favorite of mine is The Last of Us trailer where you watch young Ellie morph into her teenage self in a single shot.

That's a fun hook for people familiar with Kojima's work. For example, I love this trailer for It Takes Two, but I'd just describe as "a good story trailer which uses Fleetwood Mac music to great effect."Ĭontrast that description with the Snow Runner trailer made in the style of a Hideo Kojima trailer for Death Stranding. It's comparatively hard to describe a game trailer which simply does a good job of showcasing the game in a cinematic and/or engaging fashion. For example, the launch trailer for Psychonauts 2 is made in the style of a James Bond intro complete with original song. What defines a trailer with a good hook? A trailer with a good hook piques your curiosity when you describe it to someone.